It has never been so easy to fund an indie film but harder than ever to get people to see it

Atypical success

IT MIGHT seem a great time for indie cinema. The Academy Awards on February 26th will be something of a showcase for films not financed by a major studio. “Manchester by the Sea”, a contender for six Oscars, including best picture, was a darling of the Sundance Film Festival last year. Kenneth Lonergan’s masterpiece (one scene is pictured) about family and loss has earned $46m in cinemas in America and Canada, a spectacular return on its production costs of $8.5m. Amazon, which bought distribution rights, will benefit.

Movie buffs can find all manner of films online that are made more cheaply still. “The Break-In”, a horror film shot by Justin Doescher on his girlfriend’s iPhone for less than $20, has earned him more than $20,000, with more than half a million people having watched at least part of it on Amazon’s streaming-video platform.

For every success story there are thousands of indie films that go unwatched. The digital age has made it easier than ever to make a film, but also harder than ever to break through the clutter of entertainment options to an audience. Chris Moore, a…Continue reading

from Business and finance http://www.economist.com/news/business/21717422-median-box-office-return-low-budget-films-america-measly-45-cents?fsrc=rss

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